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Engendered announces I-VIEW FILM 2010: Third Human Rights Film Festival
exploring Gender, Sexuality, Culture & Religion through South Asian Cinema


*Opening Feature & Star Studded Red Carpet US Premiere of ‘I AM’ * North American Premiere of ‘JUST ANOTHER LOVE STORY’ with Auteur Rituparno Ghosh *World Premiere of ‘MIRCH’ a Reliance Big Pictures Release *Opening Doc & NY Premiere of ‘ BHUTTO’

New York, July 22, 2010: Engendered is proud to announce the third edition of I-VIEW FILM 2010 from September 18th through the 26th, 2010 at Asia Society, Tribeca Cinemas, Big Cinemas Manhattan. The packed week will screen over 25 features, documentaries and shorts with over 20 North American, US or NY premieres, many of which will be star studded Red Carpets. Adding glamour will be satellite events like galas, thematic fashion shows by India and Pakistan’s top designers, after-parties and industry events. This cutting edge cinematic and entertainment extravaganza presents contemporary South Asia’s most vital voices in film. Ranging from art-house/independent to mainstream Bollywood; festival favorites to under-the-radar docs; classics to experimental & avant-garde; the festival features a dynamic selection from the entire continuum of South-Asian cinema.

I-VIEW FILM provides a new lens to view human rights, through cinema’s ever changing landscape of desires, intimacies, gender & sexuality particularly at the intersection of culture & religion in South Asia. As North America’s first and only film festival of its kind and NYC’s youngest and edgiest, I-VIEW FILM has in three short years firmly established itself as the “GO-TO destination” for cross-over, groundbreaking cinema from South Asia and its global Diaspora. This year there will be a record number of South Asian film luminaries, stars and Auteurs in attendance for this important festival. Panels and discussions will follow each screening emphasizing critical dialogue which is an integral to the festival.

Festival Highlights include:

  • Opening Feature film ‘I AM’, director Onir’s highly anticipated four part film, supported by the United Nations Development Program. This will be the US premiere and red carpet screening with the film’s ensemble star cast.
  • NY Premiere & Opening-night screening of the acclaimed and politically explosive documentary ‘BHUTTO’, previously shown only at SUNDANCE
  • North American Premieres and Red carpet screenings of ‘JUST ANOTHER LOVE STORY’ (Official Selection Berlin) featuring auteur Rituparno Ghosh; LSD (official selection Munich & London Indian Film Festival) the most successful foray into experimental digital cinema in India, and Reliance Big Picture’s ‘MIRCH’ by National Award winning director Vinay Shukla.
  • Red Carpets featuring an abundance of celebrities and cinema icons such as Zeenat Aman, Helen, Juhi Chawla, Arshad Warsi, Rahul Bose, Konkona Sen, Raima Sen, Sanjay Suri, Purab Kohli and more.
  • Auteur Spotlight: screenings and conversations with South Asia’s genre defining directors Vishal Bharadwaj, Aparna Sen, Rituparno Ghosh, Dibakar Banerjee, Vinay Shukla & Onir
  • Specially created thematic lines by top designers Nomi Ansari, Bina Ramani and Malini Ramani (whose collection is the spotlight that closes India’s prestigious Lakme Fashion Week this year)
  • Special Media and Trade Screenings, industry panels, and panel discussions.

‘Cinema remains one of the most effective and powerful ways to change societies like ours that are still fraught with silences around issues of gender, sexual and human rights. We are thrilled to have so many voices joining us to amplify our mission of using the popular to blow up the marginal’ says Myna Mukherjee, festival director. “ Together we hope, the film-makers and their work will show the stunning breadth and capacity of the Film Industry, burst open new spaces for dialog, and sustain critical South Asian Cinema’

More information about the festival line up and ticket information coming soon on

About Engendered:

Engendered is the trans-national arts and human rights organization focused on exploring the complex realities of gender and sexuality in the South Asian Diaspora. Based in New York, Engendered presents an annual four-part festival that brings together the best in contemporary South Asian performance, music, visual arts, and cinema. Both a political and aesthetic festival, Engendered uses the medium of arts and culture to create change and promote social justice by initiating public dialogue around women’s issues, gender inequity, sexual orientation, and minority and health rights. For more information about the organization, please visit

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