I VIEW FILM 2010 is a cutting edge cinematic and entertainment extravaganza, which presents contemporary South Asia’s most vital voices in film. Ranging from art-house/independent to mainstream Bollywood; festival favorites to under-the-radar docs; classics to experimental & avant-garde; the festival features a dynamic selection from the entire continuum of South-Asian cinema. I-VIEW Film provokes a new lens to view human rights cinema, one which privileges the changing landscape of desires, intimacies, gender & sexuality at the intersections of culture & religion. As one of NYC’s youngest South Asian film festivals I-VIEW Film has in three short years firmly established itself as the “GO-TO destination” for thought-provoking & groundbreaking South Asian cinema. I-VIEW Film believes in using popular culture to blow up marginal themes, issues and bodies.
This year the festival features over 25 narrative features and documentaries from September 18th through the 26th, 2010 at Tribeca Cinemas, Big Cinemas Manhattan, and Asia Society. Dialogue has always formed an integral part of I-VIEW Film. Discussions and panels follow each screenings with the key cast members, filmmakers, film personalities and academic . In the past century South Asian film industry has grown in immense proportions. Cinematic investigation of the complicated inter-relationships between gender, sexual, human rights, economic justice and culture have moved beyond certain genres and surely taken a center stage within the film industry. I-VIEW Film 2010 promises a visual extravaganza featuring Red Carpets and Fashion Galas with record numbers of celebrities and icons such as Zeenat Aman, Helen, Raima Sen, Juhi Chawla, Arshad Warsi, and Rahul Bose. Thematic lines by Pakistani and Indian designers Nomi Ansari, Bina Ramani, and Malani Ramani. All of which is bound provoke the much promised new lens for viewing human rights cinema.